!["2024 Approved Discovering the Stars that Sparkle in Your Domain's Social Space"](https://www.lifewire.com/thmb/Zj26-j2cmU6sdDnWFfD6BoMgfac=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/aomei-partition-assistant-standard-edition-d7ce7918104c4d3a9b46027509320005.png)
"2024 Approved Discovering the Stars that Sparkle in Your Domain's Social Space"
![](/images/site-logo.png)
Discovering the Stars that Sparkle in Your Domain’s Social Space
How to Free Find Instagram Influencers in Your Niche
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- [New] 2024 Approved Swipe for Success The Art of Flipping Videos on Instagram
- [New] Best 6 Instagram Reels Downloaders for Android and iPhone for 2024
- In 2024, Trending Upwards Today's Most Effective Instagram Tags
- Mastering Instagram The Ultimate Video Cropping Techniques for 2024
- Mastering Privacy Stopping Followers on IG
- Expand Your Instagram Skills Advanced Use of Queries for 2024
- Elevate Your Posts with 4 Effective Video Loop Techniques for 2024
- [New] 2024 Approved Boost Your Instagram's Accessibility with Easy Caption Features
- [New] Elevate Your Edits 10 Essential Apps for Instagram Videos
- [New] In 2024, Effortless Solutions for Instagram Video Archiving
- [New] Master the Art of Instagram-Friendly Video Editing
- Propel Your Profile 5 Core Techniques for Instagram Marketing Gurus for 2024
- [New] In 2024, The Art of Incorporating URLs in IG Stories & Posts
- Mastering IGTV Followers Essential Techniques to Grow Your Audience
- Ride the Viral Wave Mixing TikTok Flair Into Instagram Reels
- [New] In 2024, 10 Instagram Hashtag That You Should Be Using Today
- [New] In 2024, Unlock the Power of Instagram Reels with These Strategies
- [New] In 2024, Insider Knowledge Instagram's Music Copyright Landscape Decoded
- 2024 Approved Capturing Attention The Power of These Top 10 Tags
- In 2024, Behind-the-Curtain Peek Tracking Insta Post Watchers
- [Updated] 2024 Approved Unleashing Instagram's Filter Power – Free Searches Revealed
- [Updated] 2024 Approved Seamless Tactic for IGTV Stories Integration
- [New] PixelPatchwork Android & iOS Instagram Collage for 2024
- Comprehensive Guide to Captioning for Enhanced Video Impact
- 2024 Approved Steering Clear of Echo Chambers in Instagram Interactions
- [Updated] The Circle of Connectivity Spotlighting Insta's Top 25 Influencers
- [New] 2024 Approved Elevating Your IGTV Presence A Guide to Effective Hash Tags
- [New] In 2024, Enhancing Visual Impact Editing Videos for Instagram
- [New] In 2024, The Slow-Motion Journey for Aspiring IG Video Makers
- [Updated] In 2024, Understanding Instagram's Max Video Length Guide
- Scaling Movies on a Mac for Impeccable Instagram Shares
- [Updated] In 2024, Unveiling the Secrets to Stellar IGTV Footage Capture
- 2024 Approved Navigating Posting Strategies After Instagram’s Revisions
- [New] In 2024, Elevate Video Aesthetics to Meet Instagram Standards
- In 2024, Instantaneous Methods for Video-to-MP3 on Instagram
- [New] Instagram Hidden Gems Top Tips for Savvy Users
- [Updated] In 2024, From Joke to Jest Constructing Impactful Social Media Memes
- [New] 2024 Approved Uncover the Secret to Extra Instagram Filters for Zero Cost
- How to Unlock iPhone 13 Pro Max When We Dont Have Apple ID or Password?
- [Updated] 2024 Approved Foreground Emphasis Tips for Logitech Video Recordings
- In 2024, Explore the Most Economical Video Conference Software Best 10 Recommendations for Business & Education
- Updated 2024 Approved Speedy Sonic Transformation Altering Audio Velocity with Ease
- New Best Free Video to Audio Converter
- How to Hard Reset Tecno Pop 8 Without Password | Dr.fone
- In 2024, How to Remove Find My iPhone without Apple ID On your Apple iPhone 7?
- In 2024, Tutorial to Change Nokia C22 IMEI without Root A Comprehensive Guide
- In 2024, Why does the pokemon go battle league not available On Realme V30 | Dr.fone
- Updated A Symphony for the Ears Ranking the Top 8 Filmmaking Sonic Experiences for 2024
- 4 Quick Ways to Transfer Contacts from Apple iPhone 6 Plus to iPhone With/Without iTunes | Dr.fone
- Ultimate Guide on Motorola Moto G13 FRP Bypass
- 2024 Approved Invisible Voices Techniques for Silent Screen Recordings
- 3 Ways to Fake GPS Without Root On Realme 12+ 5G | Dr.fone
- [New] Webcam Techniques for Live Recording PowerPoint
- [Updated] In 2024, No Cash, All Fun Turning Twitter Vids Into GIFs
- Complete Guide of Top Video Language Translators for 2024
- [Updated] Real-Time Skype Monitoring with Live OBS Integration for 2024
- New Echoes Within Formats MP4s Guide to Effortless Audio Retrieval Techniques for 2024
- 2024 Approved Tips and Tricks for Editing Your Way to Greatness in Facebook Reels
- In 2024, How to Remove Activation Lock On the iPhone XS Without Previous Owner?
- In 2024, Optimize Broadcasting Twitch Sessions on FB
- Updated 2024 Approved Free and Fabulous Top MOV Movie Editors
- [Updated] In 2024, Unboxing YouTube Stars Today's Most Shared Tweet Stories
- 2024 Approved Update Short Twitter Video Coverage
- Updated In 2024, 5 Top-Ranked Social Media Series for Crafting Effective Marketing Tactics
- Apple ID Unlock From Apple iPhone 6? How to Fix it?
- Updated Unleash Your Creativity Top Free Open-Source Video Editors
- The Ultimate Guide to Essential Sound Processing Techniques for Modern Music Production for 2024
- Title: "2024 Approved Discovering the Stars that Sparkle in Your Domain's Social Space"
- Author: Nova
- Created at : 2024-05-21 21:39:22
- Updated at : 2024-05-22 21:39:22
- Link: https://instagram-videos.techidaily.com/2024-approved-discovering-the-stars-that-sparkle-in-your-domains-social-space/
- License: This work is licensed under CC BY-NC-SA 4.0.